Softball Factory
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Meet our esteemed Partners & Sponsors

Under Armour is the Official Apparel and Footwear Provider for Softball Factory. Under Armour is a leading developer, marketer and distributor of branded performance apparel, footwear and accessories. The brand’s moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company’s products are sold worldwide and worn by professional football, baseball, and soccer players, as well as athletes in major collegiate and Olympic sports.
Wilson Sporting Goods is the Official Ball Glove Provider for Softball Factory. Wilson Softball is part of Chicago-based Wilson Sporting Goods Co., the largest baseball and softball equipment company in the world today. In these sports, Wilson manufactures high-performance gloves, bats, uniforms, apparel, protective gear, accessories and player-development equipment through its Wilson®, DeMarini®, Louisville Slugger®, EvoShield® and ATEC® brands. For more information on Softball Factory’s new partnership with Wilson, read the press release here.
Jaeger Sports in the Official Arm Care Partner for Softball Factory. Jaeger is a Southern California-based organization specializing in arm health, arm conditioning and mental training for Softball Factory athletes. Jaeger will provide Softball Factory athletes with the very best in products, such as the “J-Band”. For more information on Softball Factory’s new partnership with Jaeger, read the press release here.
Diamond Kinetics is the Official Bat and Ball Sensor Partner for Softball Factory. Diamond Kinetics provides the most precise data-driven player development tools available in the game of softball. Their revolutionary SwingTracker bat sensor and PitchTracker smart softballs enable players to measure their performance in real-time, track improvement over-time, and share data with coaches and scouts seamlessly through their Factory Athletics profile pages. Get the gear. Get better. Get noticed. For more information on Softball Factory’s partnership with Diamond Kinetics, read the press release here.
Softball America is the Official Content and Media Partner for Softball Factory. Softball America helps to identify current and future stars of the game and proudly partners with Softball Factory to help promote athletes. Softball Factory’s passionate editorial staff comprised of experts (travel ball to college to professional to international), strive to provide the highest level of expertise and insight covering the game at every level, from high school to travel ball, to college, up to international and professional with weekly rankings, top performers, previews, recaps and stories on the industry and the lifestyle. They will provide that same level of insight into Softball Factory athletes, working to highlight and promote such key events as the Under Armour Softball Factory National Evaluation Tryout Tour and Player Development events in locations across the country.
Softball Factory is Fueled by Gatorade. Athletes will be hydrated and fueled for performance at Softball Factory events.
DICK’S Sporting Goods is the Official Sporting Goods Supplier for Softball Factory. DICK’S Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel and footwear in a specialty store environment. The Company also owns and operates Golf Galaxy, LLC, a golf specialty retailer. As of October 27, 2012, the Company operated 511 DICK’S Sporting Goods stores in 44 states, 81 Golf Galaxy stores in 30 states and eCommerce websites and catalog operations for DICK’S Sporting Goods and Golf Galaxy.
Pocket Radar’s Ball Coach Model named the Official Radar Gun of Softball Factory. From the world’s smallest certified accurate speed radar, to the only radar gun specifically designed for coaching and training, Pocket Radar has engineered a revolutionary product line to fit your speed measurement needs. Each Pocket Radar design includes exceptional performance and technology that fits in the palm of your hand. Pocket Radar products are convenient and rugged enough for everyday use by everyone from pro to amateur, to National Championship winning coaches and anyone interested in speed. For more information about Pocket Radar, visit www.PocketRadar.com.
Group Housing is the Official Hotel Partner for Softball Factory.
National and Enterprise are the Official Car Rental Companies for Softball Factory.
Softball Factory is the Preferred Player Development Partner of Little League® Softball. Softball Factory will work with Little League to encourage sportsmanship, fair play and teamwork, while developing the skills of each player in order to promote future on-field success. We will work with the Little League players to develop their skills and ultimately guide them on their path to college softball.
Softball Factory is the Official Player Development Partner for Babe Ruth Softball. Babe Ruth is an international youth softball and baseball league based in Hamilton, New Jersey. Softball Factory works with Babe Ruth to provide youth softball athletes with new opportunities to develop their skills and fulfill their dream of playing in college. The organizations will work together to continue promoting mental and physical development for athletes within the Babe Ruth League. This partnership is the first of its kind for Babe Ruth, as their reach extends into baseball also.
Softball Factory is the Official Player Development Partner for PONY Softball. PONY Baseball and Softball began with organization of the PONY League in Washington, PA in the summer of 1951. Initially created as a transition league for 13-year old and 14-year old players, PONY was designed to take graduates of Little League Baseball from smaller diamonds to the regulation-size diamond. Growing by word of mouth, the original six teams in Washington were joined by 505 others in 106 leagues around the country and, in 1952, the first PONY League World Series was held. For more information about PONY, visit http://www.pony.org/.
Softball Factory is the Official Scouting Partner for USA Softball. When the Amateur Softball Association (ASA), a volunteer driven, not-for-profit organization based in Oklahoma City, OK, was founded in 1933, it evolved into the strongest softball organization in the country. The growth and development of the association led the United States Olympic Committee (USOC) to name the ASA the National Governing Body of Softball, pursuant to the Amateur Sports Act of 1978. The ASA has many important responsibilities as the national governing body of softball in the United States, including regulating competition to insure fairness and equal opportunity to the millions of player who annually play the sport. When ASA/USA entered the softball picture in 1933, the sport was in a state of confusion with no unified set of playing rules and no national governing body to provide guidance and stability. The ASA changed all that by adopting softball’s first universally accepted rules of play and by organizing consistent and fair competition across the nation. From this beginning, the ASA has become one of the nation’s largest and fastest growing sports organizations and now sanctions competition in every state through a network of 83 local associations. The ASA has grown from a few hundred teams in the early days to over 250,000 teams today, representing a membership of more than four million. As the sport of softball continually evolves, focusing on the USA Softball brand better reflects the legacy that ASA/USA Softball has established over its 80 years as the leader in the sport of softball. Effective January 1, 2017, the National Governing Body of Softball in the U.S., announced their organizational rename, rebrand and new logo, officially to USA Softball.
2011 Press Release: ASA/USA Softball Joins Forces With Softball Factory.