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Wilson Sporting Goods Partners With Factory Athletics

April 8th, 2019  |  Published in News


CHICAGO, IL (April 4, 2019) – Wilson Sporting Goods Co. announced on Thursday it has entered into an exclusive supplier agreement with Factory Athletics, the leader in world-class instruction, life-changing experiences and college recruiting guidance. Under the terms of the deal, Wilson becomes an official partner of Softball FactoryBaseball Factory and Team One Baseball showcases and tournaments across the U.S. The agreement also includes a wide-ranging promotional partnership that provides Wilson Baseball and Softball’s family of brands access to sell its industry-leading products to athletes participating in the Factory’s events.

Within this new partnership, Wilson will provide Factory Athletics’ coaches, instructors and staff with Wilson® ball gloves, Louisville Slugger® performance Fastpitch bats, DeMarini® performance Fastpitch bats, EvoShield® protective equipment and ATEC® Sports training equipment. Players and teams participating in Factory Athletics showcases and tournaments will be given opportunities to demo products at key events, along with preferred access to purchase Wilson products through the relationship.

“Factory Athletics is a great partner for the Wilson Baseball/Softball family of brands,” said Rob PartinGrassroots Marketing Manager for Wilson Baseball. “Their commitment to developing and creating next-level opportunities for players matches our passion for building the greatest performing baseball and softball products. We’re excited to provide their athletes access to the very best brands in the game, including our numerous pro stock and custom products.”

Factory Athletics (Softball Factory and Baseball Factory) is celebrating its 25th anniversary. It conducts hundreds of Softball National Evaluation and Player Development events all over the United States each year where its professional coaches work with youth and high school players to provide high- level instruction, skill development and guidance through the college recruiting process. Factory Athletics has placed over 100,000 athletes into college programs, and its mission is to help every baseball and softball student-athlete know where they stand nationwide versus their peers and how they can reach their full potential both on and off the field of play.

“We are excited to partner with Wilson Sporting Goods and their authentic baseball and softball brands with Wilson Ball Gloves, Louisville Slugger, DeMarini, EvoShield, and ATEC,” said Steve SclafaniCEO and Founder of Factory Athletics, which includes the Softball Factory and Baseball Factory brands. “As the leader in our respective field as well, our players deserve the best in sporting equipment, which they will now receive through our relationship with Wilson. We look forward to a long and bright future together.”

The experienced coaches, coordinators and staff of Factory Athletics have helped over 100,000 players earn over $1 billion in college scholarships. Since 2011, Softball Factory has over 1,500 alums who are currently playing or who have played in college.

About Wilson Baseball and Softball

Wilson Baseball and Softball is part of Chicago-based Wilson Sporting Goods Co., the largest baseball and softball equipment company in the world today. In these sports, Wilson manufactures high-performance gloves, bats, uniforms, apparel, protective gear, accessories and player-development equipment through its Wilson®, DeMarini®, Louisville Slugger®, EvoShield® and ATEC® brands. The company uses player insights to develop products that push equipment innovation into new territories and empower athletes at every level to perform at their best. Wilson is a subsidiary of Amer Sports Corporation.