Our team of coaches include:

Shelby Pendley – Assistant Director of Softball Operations. Coach Pendley has had an outstanding career as an infielder and pitcher with the University of Arizona, University of Oklahoma, the USSSA Pride and the Athletes Unlimited. She has been a member of the All-NPF team twice in her professional career and earned Rookie of the Year honors following her Pride debut. Pendley was drafted second overall out of Oklahoma, where she had quite a collegiate career. Pendley holds the second-best slugging mark and fifth-best batting average at .841 and .396 respectively, in Big 12 history and is a two-time All-Big 12 First Team member.

Aimee Silva – Aimee comes to the Softball Factory as a Regional Scout and is one of the more decorated two-sport athletes, playing both softball and volleyball while at St. Mary’s University in San Antonio, TX. Silva was a three-time First-Team NAIA All-American from 1992 to 1994 as she helped the Rattlers get to four consecutive NAIA World Series appearances. In 1993, she was one of 106 softball players in the United States to be selected for the first U.S. Softball National Team Tryouts in Oklahoma City. She was inducted into St. Mary’s Athletic Hall of Fame for both sports in 2008 and has over 20 years of softball coaching experience.

Lori Hernandez – Coach Hernandez a Hall of Fame player for Angelo State in Texas, she was primarily a third baseman while at Angelo State University, but also provided her assistance on the mound, where she was for the ASU’s Division II National World Series win in 2004.

Jennifer Bocanegra – Coach Bocanegra is a huge part of our Southwest Scouting team.  Currently the head coach at Edison High School in Texas, Bocanegra was a standout player at St. Mary’s in Texas and an established coach in the Texas High School league. She has been a big part of our scouting and on-field player development team.

Lauren Masters – Coach Masters, an infielder for the University of South Carolina Gamecocks, finished her career becoming the Gamecocks’ best second baseman by fielding percentage in the Southeastern Conference era (since 1997). At .975, she ranks third on the keystone’s assists-per-games chart (1.69). The Evans, Ga. native is a three-time SEC Academic Honor Roll member and once named a National Fastpitch Coaches Association Scholar-Athlete.

Kelsey Nunley-Moore – Coach Nunley-Moore is currently pitching professionally for USSSA Pride and was named to the 2016 All-NPF team in her rookie season. She spent her college softball career with the University of Kentucky and by the end of her time there was the program all-time wins leader. Kelsey went 93-41 in her career for the Wildcats with 104 career starts and a career ERA of just 1.97 in the SEC. Ranks second on the UK strikeout record with 727 career strikeouts. She was named to the All-SEC First Team her senior year and won the SEC Pitcher of the Year award, among many other honors throughout her college career.

Michelle Ruff – Coach Ruff is the Director of Social Media for the Softball Factory and former player at Odessa College in Texas. She has been with the Factory since 2023.

Jody Armijo – is a San Antonio native and is the pitching coach for Our Lady of The Lake University in San Antonio, TX. Since coming onboard as pitching coach, Armijo improved the pitchers’ ERA from 3.87 to 1.99 and 96 to 161 strikeouts. Jody works our Player Development events primarily focusing on pitchers and catchers. Armijo has been a coach and player for the San Antonio Compadres men’s fast pitch softball team since 1994.

Anthony Whisenhunt – is the Assistant Softball Coach at Eastern Oklahoma State College in Wilburton, OK. Anthony works our player development events and is heavily involved in the scouting and evaluation program.

Brian Daley – currently serves as the Assistant Coach at Edward Waters University in Jacksonville, FL. He has served as the Head Coach at EWC and Bethany College in West Virginia.  He helped build the Lady Tigers into a competitive and recently successful NAIA and NCAA D2 program.  Coach Daley primarily works as a hitting instructor at our player development events. He is also the Founder and Inventor of Proform Elite Contact.

Tyler Gunelson – Coach Gunelson is the Head Coach at Bethany College in Lindsborg, KS. Loaded with tons of head coaching experience, he has also served in the same capacity at Rockhurst College and Barton Community College in KS.  Coach Gunny primarily works as a lead scout with the Factory and instructor at our Player Development events.

Bryan Howard – Coach Howard is currently the Head Coach at Missouri Science and Technology College and previously served as the Head Coach at Connors State University.  Bryan serves as an instructor and scout at our Player Development events.